An Inch Deep and a Mile Wide: An Interview with J Mays, the CCO of Ford

Ford Focus Electric

Ford stopped the show yesterday at CES when they unveiled the new electric only Focus.  Also, the first automobile designed for a singular global market.  Cool Hunting got to take a look and even spent some time discussing the new global design platform with J Mays, the Chief Creative Officer for Ford.  Mays is a smart guy.  This interview is loaded with great nuggets about the role of design in the product evolution process.  Among other things, Mays says the new global design platform has allowed he and his team the ability to integrate a lot more of the things that make the car fun to drive than before.  And that’s the essence as Mays put it.  That people should want a Ford because they’re fun to drive.  Everything else, is just blocking and tackling that must present in a car to be a player in the auto market these days. Read the entire interview here.

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