Is Advertising a Science?

This quote comes from Scientific Advertising, a highly-acclaimed book written by the famous Lord & Thomas copywriter, Claude Hopkins in 1923, reissued in the fifties with an introduction by David Ogilvy.  I’m not sure what I love most, the fact that this was written in 1923 or that it was penned by a copywriter.  Either way, ponder the question for a while.  The more you think about it, the more nebulous it will become.




  1. I find it slightly scary how good advertising is at not only getting us to buy/need things, but also on how it has changed our outlook on things and can sometimes become a part of our culture.

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