Nike and The Future of Sportswear

Nike Sportswear debuts its Far East Chino, built for the executive who spends his lunches shredding at the local skate park.  Make no mistake, these pants are an indication of what lies ahead.  Nike is recognizing a growing need, namely, clothing that integrates the active and professional arenas of our lives.  Today’s young professional isn’t satisfied slaving away at a job while his passions (and health) fall by the wayside.  I firmly expect to be seeing more apparel companies taking this approach, and it’s no surprise to see Nike here first.  Check out the complete product review at Cool Hunting.


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