The Inventioni.st

Deutsch LA just unveiled a new offering that they’re calling The Inventionist.  Its essentially built around the idea of helping their clients to conceive of and develop digital products and services versus just creating advertising for the products they’re given. Clients could range from global brands all the way down to budding startups. I love the idea and Deutsch’s commitment to offering more substantive services to brands.

Why is this sort of agency skillset/service offering important? Deutsch’s chief digital officer, Winston Binch put it perfectly:

We think great advertising can do a whole lot for a brand, but remarkable products are the best ads. When we’re doing our job, we’re solving business problems. Sometimes we feel like the best way to do that is through ancillary products or services.

[via AdWeek]

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