Introducing The Lincoln Motor Company…

Optimism, non-conformity, unwavering belief in what’s possible, and re-birth are all themes that arise in this spot from the Lincoln Motor Company. The groundwork for this re-invented brand has successfully been laid. Their first new product, the MKZ, is special in many ways.

But, of equal importance, and evident through this spot, is the fact that the company has gone to painstaking lengths to uncover it’s reason for being, while translating that into a mantra for automotive design.

At times, the imagery in this commercial spot leaves something to be desired, but it doesn’t matter because the narration strikes a powerful chord, that reminds us of what it means to lead a life of purpose and meaning.

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