Adobe’s Global Creativity Gap Study


The State of Create Global Benchmark Study from which this infographic is compiled sought to assess the attitudes and beliefs surrounding creativity in (5) of the largest economies in the world: U.S., Japan, France, U.K. and Germany.  I think the results are important. A couple things to note:

The increasing pressure to be productive and get things done at work was found to be one of the largest barriers to coming up with creative solutions and ideas.  This tension is always going to be present.  Making time to be creative in the workplace is something that takes it’s own set of novel solutions from the individual.

What is of greater concern to me is that our education system does not see creativity as an important aptitude.  Or, perhaps more accurately, the system is not designed in such a way as to nurture it among America’s youth.  Globally, 52% believe education systems are taking creativity for granted, compared to 70% in the United States.

Sir Ken Robinson, puts it best in his response to the study: “One of the problems is that too often our educational systems don’t enable students to develop their natural creative powers. Instead, they promote uniformity and standardization. The result is that we’re draining people of their creative possibilities and, as this study reveals, producing a workforce that’s conditioned to prioritize conformity over creativity.”

Surveyed Americans are not aloof to this issue, as 82% expressed urgency and concern that the country is not living up to it’s creative potential.  And yet, math and science still sit at the top of school’s priorities, because we (and our government) believe that these skill-sets, when applied to our economy, will create more growth.

I don’t disagree with this.  Math and science are extremely important aptitudes, but when taught from the standpoint of factual memorization and the following of predetermined protocols, are virtually useless.

We need to drastically reduce the standardized assessments that control our teacher’s curriculum and restructure them to allow for more critical thinking, open problem solving, and creative exploration. The context – math, science, writing, fine arts, etc. are secondary.

Head here to download the entire study.




  1. Reblogged this on simplifiedmediablog and commented:
    This is a powerful study commissioned by the creative masterminds at Adobe and made up into a Info-graphic by Jake Thomas it shows how much creative people are getting put into a box and that we are getting more and more pressured into not doing our best work due to productivity concerns and lack of creative training in schools, seriously it’s time to let us do our thing, This is why I believe it is so important to have our own private and personal projects or works of art to do on the side outside of the workforce so that we continue to build our talents and let our creative juices fly without the pressure of commercialism!!!

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