Why TV is More Popular Than Movies

Netflix, CCO Ted Serandos, shares a solid insight into why TV is more popular than movies by identifying what type of storytelling we’re drawn to:

The reason why television is becoming so popular–for us it’s become more than half of what people are watching on Netflix–[is because of] this long-form serialized storytelling. In some ways it’s like the new literature, you know, where you have the ability for a story to develop and for characters to develop, and more importantly for the audience to develop relationships with the characters.

Read the entire piece here.



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